近日，Xbox深陷「logo門」爭議，導致新任CEO Asha Sharma不得不親自下場滅火。
事情的起因是Xbox首席內容官Matt Booty今天的Xbox官方播客節目中，確認Xbox發布會將公開透明地公布旗下遊戲將登陸哪些平台，希望「延續」之前樹立的先例。
這意味著在今年6月舉行的夏季Xbox發布會上，播片結束後你不僅能看到Xbox的logo，而且還會出現PS5和Switch的Logo。如果一款遊戲即將登陸 PS5，微軟不會對此資訊進行隱瞞。
此外，Matt Booty還確認6月Xbox發布會將專注於遊戲本身，不會出現關於新主機的Helix的新消息。
然而，就在這一消息公布後不久，Xbox核心社區炸了。由推主Klobrille等重量級人物帶頭，批評了Xbox在發布會上展示競爭對手Logo的這一決定。
Saying "It reflects a decision to be deliberate in how we show up for the players who care most about this brand." while showing competitive platforms at your brand's Anniversary Showcase a week later does not line up to me. That's my opinion on this, I've been clear on this topic for months; I've expressed my voice and the voice I'm seeing on my channels offensively. They know a part of the core Xbox community is not happy about this path, which is why they pre-addressed that topic today. I still think it's not the right decision. At the end of the day, it's just logos; many won't care. That's cool! Bigger strategy shifts (that actually matter) are still being decided on later, as confirmed by Matt today again. However, I totally understand anyone saying -- their actions don't line up with their words here.
以Klobrille代表的Xbox核心粉絲們覺得，哪怕你Xbox平時再怎麼搞「多平台」戰略，在自己一年一度、甚至正逢周年慶的親兒子發布會上，總該關起門來好好宣傳自家主機吧?結果Xbox倒好，在自己的主場幫對手刷存在感。
Xbox官方一邊假惺惺地說「我們做的每一個決定，都是為了最在乎Xbox的忠實玩家」，一邊反手就在發布會上放對手的Logo。這不就是典型的嘴上全是主義，心裡全是生意，純粹是把核心粉絲當猴耍。
作為鐵桿Xbox粉絲，Klobrille說自己早就看不過去了，已經在網上火力全開噴了幾個月。Klobrille表示官方知道核心Xbox社區對這一路線感到非常不滿，所以才提前打預防針。
Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.
對此，Xbox CEO Asha Sharma親自下場，回復了推主Klobrille的帖文，稱這是一個「失誤」，將對這件事負責。Asha Sharma表示將對「未來的」Xbox發布會做出調整，但尚不清楚「6月發布會」屬不屬於「未來的發布會」。
Yeah this is cowardice from Xbox. PlayStation and Nintendo are never required to show any other platforms logos. If Xbox wants to be 3rd party be 3rd party and cancel the Helix
