索尼電子在X平台發布了一條推廣PS-LX3BT黑膠唱機的帖子，文案寫道：「用LX3唱機重新發掘黑膠的溫暖、細膩與儀式感。放下唱針，按下播放鍵，享受音樂應有的聆聽方式。是時候升級了！」原本面向黑膠愛好者的營銷內容，卻精準踩中了遊戲玩家的「雷區」。
Rediscover the warmth, detail, and ritual of vinyl with the LX3 Turntable. Drop the needle, press play, and enjoy music the way it was meant to be heard. Time to upgrade: https://bit.ly/3YTn4nZ
事件的導火索要追溯到7月1日。索尼互動娛樂（SIE）發布官方公告，宣布自2028年1月1日起，所有在PlayStation平台新發售的遊戲將停止生產藍光實體光碟，新作僅以數位版形式通過PlayStation商店和零售商發售。索尼成為全球首家徹底放棄新游實體版的主流主機廠商。
Well well well would you look at the hypocrisy on display today! Fantastic, magnificent, glorious hypocrisy. #NoDiscNoBuy #ForeverPhysical Sony will market and spin whatever message with one hand while murdering a thing with the other.
就在玩家對實體光碟停產的不滿情緒持續發酵之際，索尼電子部門的這條黑膠唱機推廣帖無異於「火上澆油」。
負責研發電視、音頻產品的索尼電子在X平台推廣的PS-LX3BT黑膠唱機，於2026年1月發布、4月正式上市。該產品擁有藍牙連接等現代功能，但核心受眾仍是黑膠唱片收藏者。
玩家們也迅速湧入留言區討論：
Celebrate vinyl, and comics but get rid of gaming discs? It's like some kind of sick joke. You do know that gamers that buy physical discs much like vinyl enthusiasts buy lots of them? Anti consumer scum.
Wow a device that uses physical media to play music. Who the fuck needs that when you can just use digital music players. What a fucking tone deaf post. Theres clearly value to physical media. Fuck Sony. Physical games forever
Somebody tell the guys at @PlayStation . Apparently, physical media is worth supporting even if it is a small niche. PS games are much bigger than vinyl. Yet for some reason, they feel the need to kill gaming culture for profit. Shame!
然而玩家憤怒的根源並非商業邏輯，而是價值觀的矛盾。正如一位網友所言：「索尼在2013年的E3遊戲展上曾高調承諾——只要你買了PS遊戲，就可以隨意交易、轉賣、借給朋友或者『永久擁有』，當時索尼還藉此嘲諷了限制二手盤的微軟。13年過去，承諾成了笑話。」
當一家公司一邊高呼「實體媒介的溫暖與儀式感」，一邊卻親手終結數千萬玩家的實體遊戲擁有權時，輿論的反噬或許早已註定。
