你以為的商戰，可能是各方大佬勾心鬥角上演一出精彩好戲；而現實中的商戰往往更為淳樸，全靠競爭對手自己主動拉垮。
就比如這一覺醒來，遊戲圈最受歡迎的遊戲引擎把自己給「玩沒了」！9月13日，著名遊戲引擎UNITY3D官方表示將按照遊戲安裝次數向開發者收費。該收費調整將從明年開始實行。
Today we announced a change to our business model which includes new additions to our subscription plans, and the introduction of a Runtime fee. We wanted to provide clarifying answers to the top questions most of you are asking. Yes, this is a price increase and it will only affect a small subset of current Unity Editor users. Today, a large majority of Unity Editor users are currently not paying anything and will not be affected by this change. The Unity Runtime fee will not impact the majority of our developers. The developers who will be impacted are generally those who have successful games and are generating revenue way above the thresholds we outlined in our blog. This means that developers who are still building their business and growing the audience of their games will not pay a fee. The program was designed specifically this way to ensure developers could find success before the install fee takes effect. We want to be clear that the counter for Unity Runtime fee installs starts on January 1, 2024 - it is not retroactive or perpetual. We will charge once for a new install; not an ongoing perpetual license royalty, like revenue share. We looked for ways to lessen the impact on developers, and provide ways to bring the Runtime fee to zero. If you’re using any of our ad products, Unity Gaming Services or cloud services, etc. please contact us to discuss discounts. We are actively listening to and following your questions closely. Please review our FAQ (https://on.unity.com/3PAiqHH) on today’s announcement. We also invite you to continue to discuss these changes with us on our forums: https://on.unity.com/3RmyLRx.
該消息一經放出瞬間引爆了整個遊戲圈。不僅僅開發者們叫苦不迭。玩家們也覺得這種竭澤而漁的玩法過於匪夷所思。甚至有玩家用起了「Unity的白人抬棺舞的影片」來嘲諷Unity。
畢竟U3D曾經給人的印象可是要比虛幻引擎好很多。入門門檻和收費標準也都非常照顧。
不過已經有好事者挖出該CEO曾想向玩家在遊戲中每次換彈夾都要收費一美元。
好傢夥，扣的這麼細，乾脆格局打開點。子彈論顆計費怎麼樣？
不僅如此，該舉動還得到了虛幻引擎方面的回應。Epic的創始人兼CEO在推特發文表示：
「我們的用戶許可協議從虛幻引擎4時就是永久的，這樣當您獲得一個給定用戶許可協議的版本時，您可以永遠留在該版本並在當前版本的用戶許可協議下使用引擎。」
而虛幻的B站賬號就比較直接，轉發這篇推文後並附上一句「很開心我們有一個靠譜的老闆！」直接嘲諷拉滿了。
當然最新的消息unity官方對這一離譜的收費規則做出了相對詳細的說明。像玩家所暢想的，反覆重裝遊戲給廠商來點欠費震撼這種事不會發生。以及不會對試玩和演示版、雲遊戲、慈善版本進行收費等等。
We want to acknowledge the confusion and frustration we heard after we announced our new runtime fee policy. We’d like to clarify some of your top questions and concerns: Who is impacted by this price increase: The price increase is very targeted. In fact, more than 90% of our customers will not be affected by this change. Customers who will be impacted are generally those who have found a substantial scale in downloads and revenue and have reached both our install and revenue thresholds. This means a low (or no) fee for creators who have not found scale success yet and a modest one-time fee for those who have. Fee on new installs only: Once you meet the two install and revenue thresholds, you only pay the runtime fee on new installs after Jan 1, 2024. It’s not perpetual: You only pay once for an install, not an ongoing perpetual license royalty like a revenue share model. How we define and count installs: Assuming the install and revenue thresholds are met, we will only count net new installs on any device starting Jan 1, 2024. Additionally, developers are not responsible for paying a runtime fee on: - Re-install charges - we are not going to charge a fee for re-installs. - Fraudulent installs charges - we are not going to charge a fee for fraudulent installs. We will work directly with you on cases where fraud or botnets are suspected of malicious intent. - Trials, partial play demos, and automation installs (devops) charges - we are not going to count these toward your install count. Early access games are not considered demos. - Web and streaming games - we are not going to count web and streaming games toward your install count either. - Charity-related installs - the pricing change and install count will not be applied to your charity bundles/initiatives. For additional questions, we have updated our blog and FAQ resources. ⬇️ Blog: https://on.unity.com/3ZiIwlB FAQ: https://on.unity.com/44NMZ0R Forums: https://on.unity.com/45RgrnV
但很顯然這只是稍微削弱了此種收費模式的離譜程度而已。然而事情還是朝著難以控制的方向發展了。在全世界的多家工作室聯合抵制之後。殺戮尖塔的開發商mega crit發文表示。
假如unity真的實行此收費計劃。他們將把自己已經開發兩年的新作換到新引擎全部重做。
最的是，絲綢之歌的主程序jack vine按讚了這一推文。怎麼你們逮到機會打算再鴿幾年？
騷氣
這一波操作如果真的落實。可以說把untiy作為商業引擎的所有優點都給摧毀殆盡了。
把大部分的開發者都變成了韭菜。就是不知道，這些韭菜割掉會不會心甘情願被割，
割了還能不能再長得出來。
最近國內外都向我們貢獻了離譜的商業翻車案例。也都出現了競爭對手精準出擊收割對方領地的情況。果然電影裡的商戰拼的就是運籌帷幄。現實的商戰不僅古怪滑稽，甚至只要苟住。
等著對手先犯錯就可以了。
不過這背後也反應著，無論何地何種行業，似乎最近的頭部公司都開始採取了極端吸血的變現套路。甚至已經有些陷入瘋狂且昏招頻出的境地了。也許過幾天遊戲界再出什麼離譜的大新聞也不會有多奇怪了。
