《鬼武者：劍之道》發售後，中國玩家在PC平台上的存在感再次成為海外行業討論的焦點。近日，多家數據分析來源被引用稱，中國玩家占該作Steam用戶的比例已經超過50%，相關說法引發了遊戲行業對於中國市場影響力的進一步討論。
Over 50% of Onimusha players on Steam are from China. This is according to several analytics sources. China needs to be included in any conversation, article or content you see discussing the videogame industry "crash", the growth of the industry or anything related. If it doesn't, then you know you're consuming non-comprehensive content that lacks too much critical understanding, data and perspective on what is actually happening with the industry today. The influence of the Chinese market cannot be underestimated. This is obvious to anyone following industry trends, but it is still far from breaking into "mainstream conscience". https://twitter.com/DanielOlimac/status/2096536724327555290
數據顯示，《鬼武者：劍之道》於9月3日登陸Steam後迅速聚集大量玩家，並在9月5日達到81,559人的歷史同時在線峰值。Steam目前的簡體中文評價也維持在「多半好評」水平，超過1700條中文評測中約78%給予好評。
相關分析認為，中國市場如今已經很難被視為全球遊戲產業之外的獨立變量。無論是討論玩家規模、消費增長還是行業整體表現，如果忽略中國玩家，都可能導致結論出現明顯偏差。尤其在Steam等全球化PC平台上，中國玩家的大規模參與，也越來越直接影響一款遊戲的活躍度、口碑傳播以及商業表現。
