近日,前《魔獸世界》製作人Mark Kern發文批評西方遊戲收購失敗,同時稱讚騰訊在這方面的成功。這條推文也得到了特斯拉首席執行官伊隆·馬斯克的認同。
You don't understand just how big Tencent is. Tencent's revenue, outside of China, is bigger than EA, bigger than Roblox, bigger than GTA. They keep picking winners, backing studios, and in my experience, leaving them alone for the most part. They succeed where Western game companies have failed in acquisitions. EA kills every IP and studio they buy, for example, but Tencent found a way to grow these places. They don't try to covert the studios to "a Tencent studio" like EA tries to make every studio a "EA studio" and I think this is the key.
Mark Kern表示,騰訊在中國以外的收入已經超越了EA、《Roblox》和《GTA》。西方遊戲公司在收購方面屢屢失敗,而騰訊卻能夠成功收購併扶持工作室的發展。他舉例提到,EA常常扼殺其收購的每個IP和工作室,而騰訊則採取了一種不同的策略,讓這些工作室保持獨立運營,這才是成功的關鍵。

伊隆·馬斯克在推文下回復道:「他們的品味非常好。」這也能看出,騰訊的做法得到了不少行業人士的認可。






