最近索尼宣布將徹底停止新遊戲實體光碟生產，在網上引發巨大爭議。超20萬玩家聯名抗議，多家廠商公開嘲諷，索尼官方卻始終沒有回應。近日彭博社記者Jason Schreier曝光了索尼的真實態度。
REPORT: Jason Schreier on PlayStation’s decision to end physical game media🚀 ✅Sony considers their digital player base is large enough to do without those who continue wanting physical discs ✅They won’t change their retail distribution ✅Stores sell empty boxes with only download code ✅They’re convinced that over time, players will accept a 100% digital gaming future ✅They don’t think it’s necessary to maintain contact with fans ✅They trust the strength of their brand and the loyalty of their community, and imagine they will continue to support their digital games Regarding profitability: ✅When Sony sells a first party physical game to a retailer, the retailer gets around ~30% of the sale price ✅Digital helps them keep 100% of it ✅They expect to significantly increase their profit margins This is absolutely disgraceful to read if true. I’m genuinely repulsed by Sony💿
據其爆料，索尼此舉是算清了一筆財務賬：以往每賣出一張第一方實體光碟，零售商要抽走約30%利潤；全面轉向數位版後，索尼可獨享全部銷售額，為了這30%的巨額淨利潤增幅，所謂情懷、體驗都可被捨棄。
索尼內部認為當前數位版玩家基數已足夠龐大，完全可以放棄死守實體光碟的核心用戶，高層甚至篤定，隨著時間推移玩家最終只能接受全數位化的未來。他們傲慢地認為無需和粉絲溝通，憑藉PlayStation的品牌號召力和社區忠誠度，玩家發泄完不滿後仍會回來購買數位版。後續線下門店仍會擺放PS遊戲盒，只是盒內不再有光碟，僅附帶遊戲下載兌換碼。
