近日，知名R星資訊推主BEN發文吐槽《GTA6》宣傳節奏拖沓、熱度低迷，引發大量遊戲玩家共鳴與熱議。對比R星過往爆款作品《碧血狂殺2》的宣發模式，業內與玩家群體普遍認為此次《GTA6》預熱力度嚴重不足。
BEN表示，2018年《碧血狂殺2》發售前夕，官方持續輸出各類宣傳物料，新遊戲截圖、媒體試玩內容、預告檔期資訊接連曝光，全程保持超高宣傳熱度。按照時間節點，《碧血狂殺2》發售前五個月，R星就已推出第三支預告片、開放媒體試玩並放送大量全新截圖，全年宣傳節奏連貫且密集。
This pre-launch for GTAVI is nowhere near as exciting as RDR2’s. In 2018 we had consistent screenshot drops, press previews, teaser images for new trailer dates, etc. Not to sound rude, but we’re four months leading up to the game coming out. It’s time for either Trailer 3 or the gameplay trailer, these constant droughts kills the hype and momentum
反觀《GTA6》，自2023年首支預告發布後，官方多次陷入長時間宣傳沉默。目前距離遊戲正式發售僅剩四個月，卻遲遲沒有第三支預告片及實機演示內容釋出，宣發節奏十分保守。BEN認為當前節點R星亟需更新宣傳物料，提振遊戲熱度。
該觀點獲得眾多玩家認可，大家直言本次《GTA6》營銷策略存在明顯問題。玩家社群推測，全新預告片大概率在8月上旬、8月7日財報會議前發布，8月4日成為熱門猜測時間點，若短期無新預告，實機演示或將推遲至9月上線。
Because they are choosing the facade of cool and mysterious over their fans.
it really does, and i dont know why their soo quiet, it is annoying how weve been patient and waited this long, and there not giving us nothing, apart from the pre-orders and the screenshots from the premium and vintage pack, but if they gave us trailer 3 with it that would be al
Its 100% been just poor marketing so far, like no other way to say it. We’ll only have 3 months of excitement leading up to release IF they start in August which just isnt enough time to enjoy that build up but at least we are close to the game now
